Projects

Projects

Throughout my career, I’ve led and executed diverse marketing projects that showcase my ability to drive engagement, boost brand awareness, and deliver results. From launching digital campaigns and managing social media to planning sold-out events, these projects highlight my commitment to creativity, strategic thinking, and impactful collaboration. Explore my work below to see the strategies, skills, and outcomes that define my approach to marketing.

marketing Attanistan Organization

Established the Attanistan Organization, developing its mission statement, designing the logo, and creating a comprehensive marketing plan. Spearheaded social media strategies, including launching and managing the Instagram and TikTok accounts, resulting in sold-out events and increased community engagement.

Tools Used:

  1. Excel: For data analysis, tracking engagement metrics, and managing outreach lists.

  2. Mail Merge: To streamline personalized email marketing and communication with community members.

  3. Canva: For designing engaging visuals, social media content, and promotional materials.

  4. Instagram & TikTok: For content creation, community engagement, and event promotion.

  5. Google Workspace: For collaboration, document management, and streamlined team communication.

Engaging TikTok Content for Attanistan Organization

I created, shot, and edited this TikTok to increase awareness and engagement for the Attanistan Organization. The video reached 36.1k people, gained 600 engaged followers, and received 2k likes, 94 comments, and 454 saves. Beyond engagement on TikTok, this content effectively directed viewers to our Instagram and boosted traffic to our email list, helping us connect with and stay engaged with interested individuals. This project demonstrates the power of engaging video content in building our community across platforms.

Mission Statement and Welcome Graphic for Attanistan Organization

I crafted Attanistan’s mission statement to clearly express our commitment to sharing the cultural heritage of Afghanistan through Attan, the national dance. Using Canva, I designed this graphic to visually welcome our community and introduce our purpose. By sharing this with our followers, we set the tone for what Attanistan represents—a space for learning, connection, and celebration of Afghan culture. This graphic helps align our audience with our mission and inspires engagement with our workshops and events.

Event Flyer Design for Attanistan Workshop Collaboration

Designed on Canva, this flyer was created to promote a collaborative Beginners Attan Workshop aimed at expanding our reach from coast to coast and connecting audiences beyond state lines. I ensured all essential details were highlighted, including the event location, time, and our incredible facilitators, Mina Jahan and Hila Hamidi. This design reflects our commitment to making Afghan cultural experiences accessible and inviting for all, helping us grow our community and share Attan with new audiences.

Educational Infographic on Attan, Designed for Community Engagement

To make our workshops more welcoming and inclusive, I designed an infographic on Canva that explains what 'Attan' is for those who may not be familiar with it. This graphic was crafted to align with our brand imagery, ensuring consistency across our page. The post not only helped newcomers feel more comfortable joining us but also resonated with our community, resulting in over 1k accounts reached and dozens of new followers. The infographic was widely shared, allowing us to spread knowledge about Attan and connect with a broader audience.

Scroll through it below!

Logo Design for Attanistan Organization

Using Canva, I designed the logo for the Attanistan Organization to embody our mission and cultural roots. This logo is a central part of our brand identity, providing a cohesive and memorable visual across all platforms and materials. The design not only reflects our organization’s values but also strengthens our connection with the community, enhancing recognition and unity.

Key Achievements:

Post-Event Engagement Email for Attanistan Workshop, Created Using Mail Merge in Google Workspace

This follow-up email was designed to thank attendees for joining our first Attan workshop and encourage continued engagement. I created a custom graphic, included links for social media connection, and added a survey to gather valuable feedback for future events. Sent using Mail Merge, this personalized outreach allowed us to maintain a professional touch while connecting with our community.

  1. Developed and executed a marketing plan that led to sold-out events.

  2. Created and managed engaging content across social media platforms.

  3. Implemented targeted email marketing campaigns to keep the community informed and engaged, driving event attendance and brand loyalty.

  4. Built partnerships and collaborated with other organizations to expand community outreach and foster meaningful connections.

  5. Collaborated with vendors and facilitators to ensure successful events.

Instagram Growth and Engagement for Attanistan Organization

Through consistent brand imaging, strategic marketing, and authentic engagement, we’ve grown our Instagram community to 437 followers, with a reach of over 77,280 views in the past 90 days—32.5% from followers and 67.5% from non-followers. Our efforts have reached 12.5k accounts, and from September to October 2024, our profile activity increased by 154%.

This growth was driven by posting a mix of informative and promotional content, building strong connections with our audience, and leveraging tools like the 'questions' sticker on Instagram Stories. By staying authentic and responsive, we’ve cultivated a meaningful relationship with our community.

Role:

Cofounder and Head of Marketing

Description

  • Facts about attan

  • What is Attan?

  • Brief History

  • Attan Now

  • Learn Attan

Social Media Management for The Coordinated Collective

Managed social media accounts for The Coordinated Collective, producing engaging Reels and maintaining client relationships through strategic email marketing. Leveraged tools such as Canva, CapCut, and Final Cut to create visually compelling content that aligned with the brand’s voice and resonated with our audience.

Tools Used:

  1. Canva: For designing eye-catching visuals and graphics.

  2. CapCut: For editing video content to create engaging Reels.

  3. Final Cut: For producing polished, professional-grade video content.

Instagram Highlights and "Meet the Team" Post for Day of Coordinators

To enhance client engagement and provide potential clients with a comprehensive view of our work, I revamped the Day of Coordinators' Instagram by creating a "Highlights" section. This section allows followers to easily scroll through curated content, including venues we frequently work with, behind-the-scenes moments from weddings, and special moments shared by our couples.

Additionally, I created and edited a "Meet the Team" pinned post to introduce our team members. This post helps clients and potential clients get familiar with the people who may be coordinating their wedding, building trust and a personal connection. These strategic additions have made our Instagram a more informative and welcoming space for both clients and followers.

Key Achievements:

  1. Increased social media engagement through creative, high-quality content.

  2. Strengthened client relationships via targeted email campaigns.

  3. Utilized Canva, CapCut, and Final Cut for seamless content creation and editing, ensuring a professional and polished look across all platforms.

Curated Instagram Feed Showcasing Brand Identity and Client Reels for Day of Coordinators

The Day of Coordinators' Instagram feed was carefully curated to reflect a cohesive, wedding-focused brand identity. For each couple who approved, I attended their wedding to capture day-of content, shooting both behind-the-scenes moments and intimate scenes with the couple. This content was then edited and crafted into personalized reels, which became a popular feature among our clients. Many clients shared these reels with their followers, expanding our reach and attracting new clientele.

The feed not only showcases the unique, diverse couples we had the honor of working with but also highlighted the talented photographers and vendors we collaborated with. By maintaining a consistent, wedding-inspired aesthetic, the account conveyed a warm, welcoming feel that resonated with both current and prospective clients.

Role:

Social Media Manager

Description

Junior Business Analyst at ITS Roads

Contributed to the delivery of high-quality solutions through clear documentation, detailed product testing, and system monitoring. Due to confidentiality agreements, I am unable to discuss specific projects; however, my role involves creating and refining instruction manuals, conducting thorough product and system testing, and collaborating closely with systems engineers. I engage with government, corporate, and educational stakeholders to align solutions with diverse needs, ensuring that all deliverables meet rigorous industry standards.

Tools Used:

  1. Zabbix: For system monitoring and performance management.

  2. Microsoft 365 & Outlook: For documentation, collaboration, and communication.

  3. Grafana: For data visualization and system monitoring.

Key Achievements:

  1. Developed comprehensive documentation to enhance user accessibility and understanding.

  2. Conducted system testing to ensure compliance with industry standards and accuracy in product functionality.

  3. Monitored systems to maintain performance and proactively address potential issues.

  4. Streamlined processes and facilitated cross-functional communication to support project goals.

Role:

Junior Business Analyst

Description

Influencer Marketing Campaign for Exfoliating Glove

Leveraged personal TikTok following to promote an exfoliating glove, producing authentic content that resonated with the audience. The campaign achieved 4.5 million views, 579.2k likes, 1,503 comments, and 166.4k saves, leading to the product selling out.

Tools Used:

  1. TikTok: For content creation, editing, and audience engagement.

Key Achievements:

  1. Created engaging content that garnered significant attention and interaction.

  2. Demonstrated the power of authentic influencer marketing in driving product sales.

Role:

Influencer Marketer

Description

Political Content Creation for Voter Turnout

Partnered with a politically-driven organization to create content aimed at increasing local voter turnout, encouraging community members to participate in the electoral process.

Tools Used:

  1. Instagram: For distributing content and engaging with the community.

Key Achievements:

  1. Developed compelling content that motivated community engagement in voting.

  2. Contributed to the organization's efforts in promoting civic participation.

Role:

Content Creator

Description

Communicating The Climate Crisis to Disadvantaged Audiences

Conducted in-depth research on effective methods to communicate the impacts of climate change to Afghan communities, focusing on culturally relevant strategies that address local values and priorities. This paper compares Western-centric approaches with Afghan-centered frameworks, proposing new communication strategies that align with Afghan cultural sensitivities and specific needs.

Tools Used:

  1. National Security Archives: For sourcing relevant historical and environmental information.

  2. Microsoft Word: For writing, editing, and formatting the research paper.

  3. George Washington University Library: For accessing academic sources and research materials.

Key Achievements:

  1. Developed a framework to make climate information more accessible and actionable for disadvantaged communities.

  2. Identified key cultural frames, such as national security and morality, to improve climate communication in non-Western contexts.

  3. Contributed to a broader understanding of how tailored communication can drive awareness and adaptation in vulnerable regions.

Role:

Researcher and Author

Description